THE NXT CHAPTER

ISSUE

The NXT Chapter is a program for young people between the ages of 16 and 27 who live in the Drechtsteden. During this program, you can gain work experience in half a year, develop your talents and use them in a practical way for yourself, others and society.

 

For the recruitment of candidates, the Gemeente Dordrecht and Stichting Werkshop wanted to set up a campaign by means of an informative video in which the process is clearly explained.

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CONCEPT

In the first phase of this project, we scheduled a brainstorming session with the employees of Stichting Werkshop. 

 

During this brainstorming session, we came up with the idea of ​​highlighting and visualizing all components of the NXT Chapter trajectory. In this way, a potential candidate receives all the information about The NXT Chapter. 

 

After the brainstorming session, we developed a concept and script so that we could efficiently start recording the video.

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IMPLEMENTATION

Based on the concept, we started recording step by step with various young people from Dordrecht, at various locations including the largest fire station in South Holland and a kickboxing school in Dordrecht.

 

We edited the videos and developed them into a final product based on the wishes of the partner. The video is currently being used to recruit candidates and is also on various websites for information purposes for The NXT Chapter.

 

We look back on an efficient and beautiful project. The collaboration with Stichting Werkshop is still ongoing.

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